Keep up with the pace of urban change and upgrade the water park equipment to ensure sustainable profit development.
When summer comes, people have a strong desire for water, and water park becomes the first choice for urban residents to enjoy summer leisure. According to the data tracked, there are more than 30 water park projects that were opened or built nationwide last year. Water park is everywhere, can you cast?
Water park project can do is to determined by the market, this means that investment in water park projects based on the target customers groups, consumption characteristic, consumption patterns and characteristics on the basis of a comprehensive understanding of the investment. Customers group of water park on project location for level 1 core market, covering 16 ~ 35 age groups to young people are the most active, high proportion of individual, family, students and lovers occupy the three types of customers, having the characteristics of repeated consumption. Therefore, building water park project's first priority is to fully understand and grasp the project market capacity, consumption, habits, consumer groups, based on market demand, instead of blind investment.
With so many water parks across the country, a water park with no theme and product appeal is difficult to compete with the big cake. But extracting a theme that caters to market preferences is not easy. Now there are a lot of topic selection from the perspective of investors, the excessive pursuit of novelty and unique rare, or rely on experts and local resources, it is not realistic, do not have the potential market and economies of scale.
The market is constantly changing, and the water park project inevitably faces the major problems of how to extend the life of the project, make more profits and increase profit margins.
Therefore, building water park project, subject to close to the market demand, creative, theme to the element of water depth and breadth is outspread, into the ocean, singing and dancing, biological, entertainment, fashion elements, followed by the change in the city rhythm.
At the same time, according to the characteristics of the target market and the actual selection of suitable water park equipment and supporting facilities, the upgrading and transformation will be carried out on a regular basis, and the water treatment work will be completed.
Haisan Amusement has been planning for many years and fully understands the market rules. Both now and future, water parks will be a good choice for investment attractions. At the same time, we are interested in investing in water park. Welcome to contact us and learn more professional knowledge.
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